So, the original idea was to shoot someone on green screen with stock footage in the background. I asked if they were cool with me coming up with something different. They were.
So, the original idea was to shoot someone on green screen with stock footage in the background. I asked if they were cool with me coming up with something different. They were.
 Oh, The Places You'll Go! You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. Shot on a sound stage in Brooklyn on a cold day in February.
Oh, The Places You'll Go! You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. Shot on a sound stage in Brooklyn on a cold day in February.
 I crafted this by building a circular set and intended it as a single take. However, with only six actors, I simulated motion control with a dolly and stitched everything together in post-production.
I crafted this by building a circular set and intended it as a single take. However, with only six actors, I simulated motion control with a dolly and stitched everything together in post-production.
 AMAZON BTS
AMAZON BTS
 It's a simple piece with four sets. My favorite shot is with the forest backdrop from the 1940s. It's still magical to me when I get to work with these traditional techniques.
It's a simple piece with four sets. My favorite shot is with the forest backdrop from the 1940s. It's still magical to me when I get to work with these traditional techniques.
 Shot on a sunny afternoon on a stage in picturesque Sylmar. The air was infused with the captivating aroma of spilled Tuberose perfume. This project was another collaborative effort with Kohler.
Shot on a sunny afternoon on a stage in picturesque Sylmar. The air was infused with the captivating aroma of spilled Tuberose perfume. This project was another collaborative effort with Kohler.
 I employed theatrical techniques to bring this story to life; the transition of theater scrim lighting into the graduation scene. The graduation crowd was made by putting hats on springs.
I employed theatrical techniques to bring this story to life; the transition of theater scrim lighting into the graduation scene. The graduation crowd was made by putting hats on springs.
 FIDELITY BTS
FIDELITY BTS
 The best. Dyson maintains painstaking precision in both their shoots and their products. It's a rare task that combines the meticulousness of a product shoot with the essence of people.
The best. Dyson maintains painstaking precision in both their shoots and their products. It's a rare task that combines the meticulousness of a product shoot with the essence of people.
 In his favorite park, Ben experiences hallucinations during meditation. In this context, we transform Fidelity's user interface into large-scale sculptures featuring beautiful and helpful people.
In his favorite park, Ben experiences hallucinations during meditation. In this context, we transform Fidelity's user interface into large-scale sculptures featuring beautiful and helpful people.
 FIDELITY BEN BTS
FIDELITY BEN BTS
 FIDELITY BTS 2
FIDELITY BTS 2
 My titles for Dexter went viral, parodied by the Simpsons, and taught in colleges. My second Emmy win. For years, I was approached to make the Dexter of butter, tires, beer... You name it.
My titles for Dexter went viral, parodied by the Simpsons, and taught in colleges. My second Emmy win. For years, I was approached to make the Dexter of butter, tires, beer... You name it.
 DEXTER BTS
DEXTER BTS
 I created some of my favorite imagery for this campaign. Unfortunately, these gems couldn't have been longer, and with no hamburger footage... such is life.
I created some of my favorite imagery for this campaign. Unfortunately, these gems couldn't have been longer, and with no hamburger footage... such is life.
 The concept showcased potential future retirements through intricate window displays. Entirely in-camera, the last set employed forced perspective. The intricacies in these setups still amaze me.
The concept showcased potential future retirements through intricate window displays. Entirely in-camera, the last set employed forced perspective. The intricacies in these setups still amaze me.
 Thankfully, this has nothing to do with the JFK assassination's magic bullet. Inspired by late-night product demos, I added studio audience reactions and practical in-camera transitions... of course.
Thankfully, this has nothing to do with the JFK assassination's magic bullet. Inspired by late-night product demos, I added studio audience reactions and practical in-camera transitions... of course.
 Kohler makes bathtubs with underwater speakers, "VibrAcoustic." When you bathe, you feel the vibrations—wild stuff! We shot this at an 18th-century Villa in Prague—a fruitful collaboration with Kohler
Kohler makes bathtubs with underwater speakers, "VibrAcoustic." When you bathe, you feel the vibrations—wild stuff! We shot this at an 18th-century Villa in Prague—a fruitful collaboration with Kohler
 18-time Paralympian Oksana Masters is a superhero. Because she was in training... we didn't move her through the set; instead, we pushed the set past her while she stayed in one place.
18-time Paralympian Oksana Masters is a superhero. Because she was in training... we didn't move her through the set; instead, we pushed the set past her while she stayed in one place.
 VISA BTS
VISA BTS
 Collaborating with Henry Winkler, the kindest man on earth, was truly an honor. Here, he graciously shares a personal story about his father-in-law, who lost his eyesight due to a genetic condition.
Collaborating with Henry Winkler, the kindest man on earth, was truly an honor. Here, he graciously shares a personal story about his father-in-law, who lost his eyesight due to a genetic condition.
 HENRY BTS
HENRY BTS
 Well, think about it – it can't be a "wick" if it makes things wet, right? And hey, not bad for an Airwick commercial!
Well, think about it – it can't be a "wick" if it makes things wet, right? And hey, not bad for an Airwick commercial!
 What do gentleman cowboys, accountants, chefs, landscapers, and cat knitters have in common? Apparently, they are all web all the time.
What do gentleman cowboys, accountants, chefs, landscapers, and cat knitters have in common? Apparently, they are all web all the time.
 I created some of my favorite imagery for this campaign. Unfortunately, these gems couldn't have been longer, and with no hamburger footage... such is life.
I created some of my favorite imagery for this campaign. Unfortunately, these gems couldn't have been longer, and with no hamburger footage... such is life.
 WENDYS BTS
WENDYS BTS
 The best. Dyson maintains painstaking precision in both their shoots and their products. It's a rare task that combines the meticulousness of a product shoot with the essence of people.
The best. Dyson maintains painstaking precision in both their shoots and their products. It's a rare task that combines the meticulousness of a product shoot with the essence of people.
 Various foods sacrifice themselves at the altar of So Delicious Almond Milk for the good of humankind. Obviously.
Various foods sacrifice themselves at the altar of So Delicious Almond Milk for the good of humankind. Obviously.
 Keke Palmer insisted on doing the shower scenes, catching me off guard. She told me, "When I was a kid, I never saw someone that looks like me in commercials." I understood what representation means.
Keke Palmer insisted on doing the shower scenes, catching me off guard. She told me, "When I was a kid, I never saw someone that looks like me in commercials." I understood what representation means.
 This is the closest I've ever come to the Price Is Right! Unedited, all in-camera. We filmed three single-take spots for this campaign in a day in beautiful Mexico City, a place I adore.
This is the closest I've ever come to the Price Is Right! Unedited, all in-camera. We filmed three single-take spots for this campaign in a day in beautiful Mexico City, a place I adore.
 OOMA BTS
OOMA BTS
 Attacked by an alien warship while practicing Kung Fu and listening to Slayer on his day off. None of his friends would have believed it if I hadn't captured it on film.
Attacked by an alien warship while practicing Kung Fu and listening to Slayer on his day off. None of his friends would have believed it if I hadn't captured it on film.
 I created this campaign using images from Google Earth. We added the A4 in each scene. Co-branded with Google and Audi, lauding the new navigation system in every new Audi.
I created this campaign using images from Google Earth. We added the A4 in each scene. Co-branded with Google and Audi, lauding the new navigation system in every new Audi.
 Another in the series of Fidelity films I had the privilege to direct. I utilized theatrical techniques, including movable walls and a theater scrim transition for the end to bring this story to life.
Another in the series of Fidelity films I had the privilege to direct. I utilized theatrical techniques, including movable walls and a theater scrim transition for the end to bring this story to life.
 This masterpiece was whipped up for the worldwide launch of the Surface Pro, the device that, according to the hype, practically turned the entire world upside down. So they say...
This masterpiece was whipped up for the worldwide launch of the Surface Pro, the device that, according to the hype, practically turned the entire world upside down. So they say...
 I edited this piece, my first Emmy made with Danny Yount. While cutting it, it felt like something else took control. It was almost like divine serendipity that it passed through us.
I edited this piece, my first Emmy made with Danny Yount. While cutting it, it felt like something else took control. It was almost like divine serendipity that it passed through us.
 I couldn't resist throwing this in, what with everyone out there chattering about my incredible awesomeness. It's like, how could I not share this greatness?
I couldn't resist throwing this in, what with everyone out there chattering about my incredible awesomeness. It's like, how could I not share this greatness?
 Kohler manufactures bathtubs with underwater speakers called VibrAcoustic. When you bathe, you can feel the vibrations—wild stuff! We filmed this at an 18th-century Villa in Prague.
Kohler manufactures bathtubs with underwater speakers called VibrAcoustic. When you bathe, you can feel the vibrations—wild stuff! We filmed this at an 18th-century Villa in Prague.
 The best. Dyson maintains painstaking precision in both their shoots and their products. It's a rare task that combines the meticulousness of a product shoot with the essence of people.
The best. Dyson maintains painstaking precision in both their shoots and their products. It's a rare task that combines the meticulousness of a product shoot with the essence of people.
 I directed this footage specifically for installations in all T-Mobile stores. I was so fond of the footage that I opted to create a montage, compiling some of the most memorable scenes to music.
I directed this footage specifically for installations in all T-Mobile stores. I was so fond of the footage that I opted to create a montage, compiling some of the most memorable scenes to music.
 Dubbed the "Dexter of Beer," I rode the close-up wave for a few years post-directing the Dexter titles. Shot this on a Century City sound stage. Love this "killer" style of shooting! More in archive.
Dubbed the "Dexter of Beer," I rode the close-up wave for a few years post-directing the Dexter titles. Shot this on a Century City sound stage. Love this "killer" style of shooting! More in archive.
 Adding some extra stagecraft flair for the German tech company – because we're not just all web, we're webtastically fabulous. Likewise, my friend, likewise!
Adding some extra stagecraft flair for the German tech company – because we're not just all web, we're webtastically fabulous. Likewise, my friend, likewise!
 Kohler manufactures bathtubs with underwater speakers called VibrAcoustic. When you bathe, you can feel the vibrations—wild stuff! We filmed this at an 18th-century Villa in Prague.
Kohler manufactures bathtubs with underwater speakers called VibrAcoustic. When you bathe, you can feel the vibrations—wild stuff! We filmed this at an 18th-century Villa in Prague.
 The top and bottom were shot ten days apart—the top at a backyard in Granada Hills. Then, I replicated that scene as a nightclub on a sound stage. All 23 cast were choreographed to match in-camera.
The top and bottom were shot ten days apart—the top at a backyard in Granada Hills. Then, I replicated that scene as a nightclub on a sound stage. All 23 cast were choreographed to match in-camera.
 I directed and shot this campaign entirely in-camera without any editing. We filmed three single-take spots in a day in the lovely Mexico City, a place I hold dear.
I directed and shot this campaign entirely in-camera without any editing. We filmed three single-take spots in a day in the lovely Mexico City, a place I hold dear.
 Lacking time for 3D creation, I opted to shoot the shoe with a mechanical three-axis gimbal and tied the movements together during the editing process.
Lacking time for 3D creation, I opted to shoot the shoe with a mechanical three-axis gimbal and tied the movements together during the editing process.
 The concept showcased potential future retirements through intricate window displays. All practical sets, no post-production. The details in these setups still amaze me.
The concept showcased potential future retirements through intricate window displays. All practical sets, no post-production. The details in these setups still amaze me.
 It's a joy figuring out how to transport someone from their home to an office, a restaurant, and then a Swiss ski trip on a sound stage—my love for Golden Age Hollywood filmmaking techniques.
It's a joy figuring out how to transport someone from their home to an office, a restaurant, and then a Swiss ski trip on a sound stage—my love for Golden Age Hollywood filmmaking techniques.
 FIDELITY SKI BTS
FIDELITY SKI BTS
 Kohler manufactures bathtubs with underwater speakers called VibrAcoustic. When you bathe, you can feel the vibrations—wild stuff! Here is our Tokyo story.
Kohler manufactures bathtubs with underwater speakers called VibrAcoustic. When you bathe, you can feel the vibrations—wild stuff! Here is our Tokyo story.
 Kohler manufactures bathtubs with underwater speakers called VibrAcoustic. When you bathe, you can feel the vibrations—wild stuff! Here is our Rio story.
Kohler manufactures bathtubs with underwater speakers called VibrAcoustic. When you bathe, you can feel the vibrations—wild stuff! Here is our Rio story.
 Ray's new show differs from "Everybody Loves Raymond." He wanted to clarify, so I devised an idea for him to share his life journey, aging him to his current self. The concept came to me in a dream.
Ray's new show differs from "Everybody Loves Raymond." He wanted to clarify, so I devised an idea for him to share his life journey, aging him to his current self. The concept came to me in a dream.
 Various foods sacrifice themselves at the altar of So Delicious Almond Milk for the good of humankind. Obviously.
Various foods sacrifice themselves at the altar of So Delicious Almond Milk for the good of humankind. Obviously.
 Dyson maintains painstaking precision in both their shoots and their products. It's a rare task that combines the meticulousness of a product shoot with the essence of people. Shot on a virtual stage.
Dyson maintains painstaking precision in both their shoots and their products. It's a rare task that combines the meticulousness of a product shoot with the essence of people. Shot on a virtual stage.
 Creating a visual piece for visually impaired older adults was a challenge. I designed sets considering their specific eye disorders. Collaborating with Henry on this was truly life-changing.
Creating a visual piece for visually impaired older adults was a challenge. I designed sets considering their specific eye disorders. Collaborating with Henry on this was truly life-changing.
 APELLIS BTS
APELLIS BTS
 Surprisingly, this stunning campaign landed on my lap thanks to my Dexter titles. I guess they thought, "Can this guy do a 180 from all that murder and mayhem?" Challenge accepted!
Surprisingly, this stunning campaign landed on my lap thanks to my Dexter titles. I guess they thought, "Can this guy do a 180 from all that murder and mayhem?" Challenge accepted!
 Crafted this title sequence inspired by the original book covers' artwork. We dug into the original illustrator, who was retired, and hired him to create the Jack Black book that kicks off the piece!
Crafted this title sequence inspired by the original book covers' artwork. We dug into the original illustrator, who was retired, and hired him to create the Jack Black book that kicks off the piece!
 I directed and shot this campaign entirely in-camera without any editing. We filmed three single-take spots in a day in the lovely Mexico City, a place I hold dear.
I directed and shot this campaign entirely in-camera without any editing. We filmed three single-take spots in a day in the lovely Mexico City, a place I hold dear.
 Various foods sacrifice themselves at the altar of So Delicious Almond Milk for the good of humankind. Obviously.
Various foods sacrifice themselves at the altar of So Delicious Almond Milk for the good of humankind. Obviously.
 The concept showcased potential future retirements through intricate window displays. All practical sets, no post-production. The details in these setups still amaze me.
The concept showcased potential future retirements through intricate window displays. All practical sets, no post-production. The details in these setups still amaze me.
 FIDELITY SHANNON BTS
FIDELITY SHANNON BTS
 The best. Dyson maintains painstaking precision in both their shoots and their products. It's a rare task that combines the meticulousness of a product shoot with the essence of people.
The best. Dyson maintains painstaking precision in both their shoots and their products. It's a rare task that combines the meticulousness of a product shoot with the essence of people.
 Microsoft brought me in to uncover the behind-the-scenes of the Xbox One development—a paradigm shift for them. They wanted this story shared, and I was more than happy to oblige.
Microsoft brought me in to uncover the behind-the-scenes of the Xbox One development—a paradigm shift for them. They wanted this story shared, and I was more than happy to oblige.
 This one is close to my heart, with a budget of $1,000. It served as an invitation to elementary school kids, encouraging them to join the undersea experience I created for the Natural History Museum.
This one is close to my heart, with a budget of $1,000. It served as an invitation to elementary school kids, encouraging them to join the undersea experience I created for the Natural History Museum.
 NATURAL HISTORY BTS
NATURAL HISTORY BTS
So, the original idea was to shoot someone on green screen with stock footage in the background. I asked if they were cool with me coming up with something different. They were.
Oh, The Places You'll Go! You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. Shot on a sound stage in Brooklyn on a cold day in February.
I crafted this by building a circular set and intended it as a single take. However, with only six actors, I simulated motion control with a dolly and stitched everything together in post-production.testing testing
AMAZON BTS
AMAZON BTS
It's a simple piece with four sets. My favorite shot is with the forest backdrop from the 1940s. It's still magical to me when I get to work with these traditional techniques.
Shot on a sunny afternoon on a stage in picturesque Sylmar. The air was infused with the captivating aroma of spilled Tuberose perfume. This project was another collaborative effort with Kohler.
I employed theatrical techniques to bring this story to life; the transition of theater scrim lighting into the graduation scene. The graduation crowd was made by putting hats on springs.
FIDELITY BTS
FIDELITY BTS
The best. Dyson maintains painstaking precision in both their shoots and their products. It's a rare task that combines the meticulousness of a product shoot with the essence of people.
In his favorite park, Ben experiences hallucinations during meditation. In this context, we transform Fidelity's user interface into large-scale sculptures featuring beautiful and helpful people.
FIDELITY BEN BTS
FIDELITY BEN BTS
FIDELITY BTS 2
FIDELITY BTS 2
My titles for Dexter went viral, parodied by the Simpsons, and taught in colleges. My second Emmy win. For years, I was approached to make the Dexter of butter, tires, beer... You name it.
DEXTER BTS
DEXTER BTS
I created some of my favorite imagery for this campaign. Unfortunately, these gems couldn't have been longer, and with no hamburger footage... such is life.
The concept showcased potential future retirements through intricate window displays. Entirely in-camera, the last set employed forced perspective. The intricacies in these setups still amaze me.
Thankfully, this has nothing to do with the JFK assassination's magic bullet. Inspired by late-night product demos, I added studio audience reactions and practical in-camera transitions... of course.
Kohler makes bathtubs with underwater speakers, "VibrAcoustic." When you bathe, you feel the vibrations—wild stuff! We shot this at an 18th-century Villa in Prague—a fruitful collaboration with Kohler
18-time Paralympian Oksana Masters is a superhero. Because she was in training... we didn't move her through the set; instead, we pushed the set past her while she stayed in one place.
VISA BTS
VISA BTS
Collaborating with Henry Winkler, the kindest man on earth, was truly an honor. Here, he graciously shares a personal story about his father-in-law, who lost his eyesight due to a genetic condition.
HENRY BTS
HENRY BTS
Well, think about it – it can't be a "wick" if it makes things wet, right? And hey, not bad for an Airwick commercial!
What do gentleman cowboys, accountants, chefs, landscapers, and cat knitters have in common? Apparently, they are all web all the time.
I created some of my favorite imagery for this campaign. Unfortunately, these gems couldn't have been longer, and with no hamburger footage... such is life.
WENDYS BTS
WENDYS BTS
The best. Dyson maintains painstaking precision in both their shoots and their products. It's a rare task that combines the meticulousness of a product shoot with the essence of people.
Various foods sacrifice themselves at the altar of So Delicious Almond Milk for the good of humankind. Obviously.
Keke Palmer insisted on doing the shower scenes, catching me off guard. She told me, "When I was a kid, I never saw someone that looks like me in commercials." I understood what representation means.
This is the closest I've ever come to the Price Is Right! Unedited, all in-camera. We filmed three single-take spots for this campaign in a day in beautiful Mexico City, a place I adore.
OOMA BTS
OOMA BTS
Attacked by an alien warship while practicing Kung Fu and listening to Slayer on his day off. None of his friends would have believed it if I hadn't captured it on film.
I created this campaign using images from Google Earth. We added the A4 in each scene. Co-branded with Google and Audi, lauding the new navigation system in every new Audi.
Another in the series of Fidelity films I had the privilege to direct. I utilized theatrical techniques, including movable walls and a theater scrim transition for the end to bring this story to life.
This masterpiece was whipped up for the worldwide launch of the Surface Pro, the device that, according to the hype, practically turned the entire world upside down. So they say...
I edited this piece, my first Emmy made with Danny Yount. While cutting it, it felt like something else took control. It was almost like divine serendipity that it passed through us.
I couldn't resist throwing this in, what with everyone out there chattering about my incredible awesomeness. It's like, how could I not share this greatness?
Kohler manufactures bathtubs with underwater speakers called VibrAcoustic. When you bathe, you can feel the vibrations—wild stuff! We filmed this at an 18th-century Villa in Prague.
The best. Dyson maintains painstaking precision in both their shoots and their products. It's a rare task that combines the meticulousness of a product shoot with the essence of people.
I directed this footage specifically for installations in all T-Mobile stores. I was so fond of the footage that I opted to create a montage, compiling some of the most memorable scenes to music.
Dubbed the "Dexter of Beer," I rode the close-up wave for a few years post-directing the Dexter titles. Shot this on a Century City sound stage. Love this "killer" style of shooting! More in archive.
Adding some extra stagecraft flair for the German tech company – because we're not just all web, we're webtastically fabulous. Likewise, my friend, likewise!
Kohler manufactures bathtubs with underwater speakers called VibrAcoustic. When you bathe, you can feel the vibrations—wild stuff! We filmed this at an 18th-century Villa in Prague.
The top and bottom were shot ten days apart—the top at a backyard in Granada Hills. Then, I replicated that scene as a nightclub on a sound stage. All 23 cast were choreographed to match in-camera.
I directed and shot this campaign entirely in-camera without any editing. We filmed three single-take spots in a day in the lovely Mexico City, a place I hold dear.
Lacking time for 3D creation, I opted to shoot the shoe with a mechanical three-axis gimbal and tied the movements together during the editing process.
The concept showcased potential future retirements through intricate window displays. All practical sets, no post-production. The details in these setups still amaze me.
It's a joy figuring out how to transport someone from their home to an office, a restaurant, and then a Swiss ski trip on a sound stage—my love for Golden Age Hollywood filmmaking techniques.
FIDELITY SKI BTS
FIDELITY SKI BTS
Kohler manufactures bathtubs with underwater speakers called VibrAcoustic. When you bathe, you can feel the vibrations—wild stuff! Here is our Tokyo story.
Kohler manufactures bathtubs with underwater speakers called VibrAcoustic. When you bathe, you can feel the vibrations—wild stuff! Here is our Rio story.
Ray's new show differs from "Everybody Loves Raymond." He wanted to clarify, so I devised an idea for him to share his life journey, aging him to his current self. The concept came to me in a dream.
Various foods sacrifice themselves at the altar of So Delicious Almond Milk for the good of humankind. Obviously.
Dyson maintains painstaking precision in both their shoots and their products. It's a rare task that combines the meticulousness of a product shoot with the essence of people. Shot on a virtual stage.
Creating a visual piece for visually impaired older adults was a challenge. I designed sets considering their specific eye disorders. Collaborating with Henry on this was truly life-changing.
APELLIS BTS
APELLIS BTS
Surprisingly, this stunning campaign landed on my lap thanks to my Dexter titles. I guess they thought, "Can this guy do a 180 from all that murder and mayhem?" Challenge accepted!
Crafted this title sequence inspired by the original book covers' artwork. We dug into the original illustrator, who was retired, and hired him to create the Jack Black book that kicks off the piece!
I directed and shot this campaign entirely in-camera without any editing. We filmed three single-take spots in a day in the lovely Mexico City, a place I hold dear.
Various foods sacrifice themselves at the altar of So Delicious Almond Milk for the good of humankind. Obviously.
The concept showcased potential future retirements through intricate window displays. All practical sets, no post-production. The details in these setups still amaze me.
FIDELITY SHANNON BTS
FIDELITY SHANNON BTS
The best. Dyson maintains painstaking precision in both their shoots and their products. It's a rare task that combines the meticulousness of a product shoot with the essence of people.
Microsoft brought me in to uncover the behind-the-scenes of the Xbox One development—a paradigm shift for them. They wanted this story shared, and I was more than happy to oblige.
This one is close to my heart, with a budget of $1,000. It served as an invitation to elementary school kids, encouraging them to join the undersea experience I created for the Natural History Museum.
NATURAL HISTORY BTS
NATURAL HISTORY BTS
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